Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
By: Guiltinan, Joseph P.
Contributor(s): Paul, Gordon W.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1994Edition: 5th ed.Description: xvi, 480 p. : col. ill. ; 24 cm.ISBN: 0070489718 (alk. paper) :.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 GUI (Browse shelf) | Available | |
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Sri Lanka Institute of Development Administration | 658.8 GUI (Browse shelf) | Available |
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| 658.8 GRE Cases in marketing : | 658.8 GRI 101 Ways to Market Your business | 658.8 GRI International Marketing Communications | 658.8 GUI Marketing management : | 658.8 GUI Marketing Management: | 658.8 GUI Marketing management : | 658.8 HAA Industrial marketing management / |
Includes bibliographical references and index.
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