Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. English
By: Bijapurkar, Rama.
Material type:
BookSeries: Response business books.Publisher: New Delhi ; Thousand Oaks, Calif. : SAGE, 2012Description: xxii, 232 p. : ill. ; 25 cm.ISBN: 9788132106357 (hard back : alk. paper); 8132106350 (hard back : alk. paper).Subject(s): Customer relations -- Management | Strategic planningDDC classification: 658.4/012 | Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.4/012 BIJ (Browse shelf) | Available |
Includes bibliographical references and index.
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
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