Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift.
By: Cunningham, William Hughes.
Contributor(s): Cunningham, Isabella C. M | Swift, Christopher M.
Material type:
BookPublisher: Cincinnati : South-Western Pub. Co., c1987Edition: 2nd ed.Description: ix, 811, [19] p. : ill. (some col.) ; 24 cm.ISBN: 0538191104.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 CUN (Browse shelf) | Available |
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| 658.8 CHA CIM Practice &Revision Kit: | 658.8 CHA CIM Practice &Revision Kit: | 658.8 CLA Marketing Today: | 658.8 CUN Marketing, a managerial approach / | 658.8 DAS Marketing Mantra: | 658.8 DUN Questions and Answers Marketing | 658.8 DUN Modern retailing management: basic concepts and practices |
Includes bibliographies and indexes.
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