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Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll. English

By: Correll, Linda Conway, 1938-.
Material type: materialTypeLabelBookPublisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Description: 230 p. : ill. (some col.) ; 22 cm.ISBN: 0761932704 (pbk.); 8178294230.Subject(s): Creative ability in business | Brainstorming | Creative thinkingDDC classification: 658.4/036 Online resources: Table of contents | Publisher description
Contents:
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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Item type Current location Call number Status Date due
Lending Books Lending Books Sri Lanka Institute of Development Administration
658.4/036 COR (Browse shelf) Available

Includes bibliographical references (p. [225]) and index.

What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.

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