Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type:
BookPublisher: Boston : Prentice Hall, c2011Edition: 7th ed.Description: xxii, 626 p. : ill., map ; 29 cm.ISBN: 9780136107217; 0136107214.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8LOV (Browse shelf) | Available | |
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Sri Lanka Institute of Development Administration | 658.8LOV (Browse shelf) | Available |
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| 658.8KOT Marketing Management: | 658.8LEE Social marketing : | 658.8LOV Services marketing : | 658.8LOV Services marketing : | 658.8SER Services Marketing : | 658.8SER Services Marketing : | 658 ADI HOW TO SOLVE THE MISMANAGEMENT CRISIS |
Includes bibliographical references and indexes.
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