The Essence of Services Marketing / Payne, Adrian. eng.
By: Payne, Adrian.
Material type:
BookSeries: The Essence of Management Series. Publisher: New Delhi: Prentice Hall, 2000Description: x, 253 p. : ill. ; 23 cm.ISBN: 8120309146.Subject(s): Service industries -- MarketingDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.802 PAY (Browse shelf) | Available | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.802 PAY (Browse shelf) | Available |
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| 658.802 LEH Analysis for Marketing Planning/ | 658.802 LOV Services Marketing: | 658.802 MCD Marketing Plans: | 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing/ | 658.802 RUS Service marketing / |
Includes bibliographical references (p. 246-248) and index.
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