Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.
By: Rust, Roland T.
Contributor(s): Zahorik, Anthony J | Keiningham, Timothy L.
Material type:
BookPublisher: New York : Addison Wesley Longman, Inc, 1999Description: xx, 508 p. : ill. ; 24 cm.ISBN: 0321055918.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.802
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Sri Lanka Institute of Development Administration | 658.802 RUS (Browse shelf) | Available |
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| 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing/ | 658.802 RUS Service marketing / | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : |
Includes bibliographical references and index.
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