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Ideation : the birth and death of ideas / Douglas Graham, Thomas T. Bachman.

By: Graham, Douglas, 1950-.
Contributor(s): Bachman, Thomas T.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2004Description: xv, 240 p. : ill. ; 24 cm.ISBN: 0471479446 (cloth).Subject(s): Creative ability | Creative ability in business | Intellectual propertyDDC classification: 153.2 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.
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