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Promotion And Integrated Marketing Communication/ Richard, J. Semenik. English

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BookPublisher: South-Western, 2001Description: xxxix,582p.: 28cm.ISBN: 0324062532.DDC classification: 659.1

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Item type	Current location	Call number	Status	Date due
Lending Books	Sri Lanka Institute of Development Administration	659.1 SEM (Browse shelf)	Available

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Previous	659.1 BUR Promotion Management/	659.1 DUN Successful public relations:	659.1 JEF Introduction to Marketing, Advertising and Public Relations/	659.1 SEM Promotion And Integrated Marketing Communication/	659.1 WEL Advertising:	659.1 WIL The fundamentals of advertising /	659.111 RIE Positioning: the battle for your mind	Next