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Advertising: Principles and Practice/ Wells, William. English

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BookPublisher: Prentice Hall, 1999Description: xvi,562p.: 28cm.ISBN: 0130835714.DDC classification: 659.1

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Item type	Current location	Call number	Status	Date due
Lending Books	Sri Lanka Institute of Development Administration	659.1 WEL (Browse shelf)	Available

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Previous	659.1 DUN Successful public relations:	659.1 JEF Introduction to Marketing, Advertising and Public Relations/	659.1 SEM Promotion And Integrated Marketing Communication/	659.1 WEL Advertising:	659.1 WIL The fundamentals of advertising /	659.111 RIE Positioning: the battle for your mind	659.13 RID Handling the Media and Public Relations/	Next