Services Marketing (Record no. 4513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230919091255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230919b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131759394 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SLIDA |
| Transcribing agency | SLIDA |
| Modifying agency | SLIDA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.208 |
| Item number | LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2334 |
| Personal name | Lovelock, Christopher. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | People, Technology, Strategy |
| Statement of responsibility, etc. | Lovelock, Christopher. |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Asia: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt Ltd: |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,683p: |
| Other physical details | ill: |
| Dimensions | 23cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Lending Books |
No items available.