000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230904154732.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230904b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070533752 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SLIDA |
Transcribing agency |
SLIDA |
Modifying agency |
SLIDA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
Classification number |
659.111 |
Item number |
RIE |
100 ## - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
2080 |
Personal name |
Trout, Jack. |
245 ## - TITLE STATEMENT |
Title |
Positioning: the battle for your mind |
Remainder of title |
The 20th Anniversary Edition with Comments by the Authors |
Statement of responsibility, etc. |
Trout, Jack. |
Medium |
English |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York: |
Name of publisher, distributor, etc. |
Tata McGraw-Hill Publishing Company Limited: |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii,246p: |
Other physical details |
ill: |
Dimensions |
21cm |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Books |