| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200521125903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200521b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847398352 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SLIDA |
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
|---|
| Number source |
SLIDA |
| Classification number |
TDLM/121 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
895 |
| Personal name |
Aaker, D.A. |
| Fuller form of name |
Aaker, David.A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Leadership |
| Statement of responsibility, etc. |
Aaker, David.A.,Joachimsthaler, Erich |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Londom: |
| Name of publisher, distributor, etc. |
Pocket Books; |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,350p.: |
| Other physical details |
ill.; |
| Dimensions |
20cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |