Levitt, Theodore, 1925-2006.
Marketing for business growth. eng Levitt, Theodore. - 2d ed. - New York: McGraw-Hill, 1974. - x, 266 p. 23 cm.
First ed. published in 1969 under the title: The marketing mode.
Includes bibliographical references.
0070374155
Marketing.
658.8 / LEV
Marketing for business growth. eng Levitt, Theodore. - 2d ed. - New York: McGraw-Hill, 1974. - x, 266 p. 23 cm.
First ed. published in 1969 under the title: The marketing mode.
Includes bibliographical references.
0070374155
Marketing.
658.8 / LEV