McGown, K. L., 1943-
Marketing research : text and cases / eng K.L. McGown. - Cambridge, Mass. : Winthrop Publishers, 1979. - xiv, 432 p. : ill. ; 25 cm.
Includes bibliographical references and index.
087626562X
Marketing research.
Marketing research--Case studies.
658.83 / MCG
Marketing research : text and cases / eng K.L. McGown. - Cambridge, Mass. : Winthrop Publishers, 1979. - xiv, 432 p. : ill. ; 25 cm.
Includes bibliographical references and index.
087626562X
Marketing research.
Marketing research--Case studies.
658.83 / MCG