Wilmshurst, John.
The fundamentals and practice of marketing / eng John Wilmshurst. - 1st ed. - London : Heinemann, 1978 - vii, 213p. : ill. ; 23 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434922633
Marketing.
658.8 / WIL
The fundamentals and practice of marketing / eng John Wilmshurst. - 1st ed. - London : Heinemann, 1978 - vii, 213p. : ill. ; 23 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434922633
Marketing.
658.8 / WIL