Bovée, Courtland L.
Marketing / eng Courtland L. Bovée, John V. Thill. - New York : McGraw-Hill, 1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070067341
Marketing.
658.8 / BOV
Marketing / eng Courtland L. Bovée, John V. Thill. - New York : McGraw-Hill, 1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070067341
Marketing.
658.8 / BOV