Murphy, Patrick E., 1948-
Marketing / eng Patrick E. Murphy, Ben M. Enis. - Glenview, Ill. : Scott, Foresman, 1985. - xvi, 654 p. : ill. (some col.) ; 28 cm. - Scott, Foresman series in marketing .
Includes bibliographies and indexes.
0673159256
Marketing.
658.8 / MUR
Marketing / eng Patrick E. Murphy, Ben M. Enis. - Glenview, Ill. : Scott, Foresman, 1985. - xvi, 654 p. : ill. (some col.) ; 28 cm. - Scott, Foresman series in marketing .
Includes bibliographies and indexes.
0673159256
Marketing.
658.8 / MUR