Marketing : theory and practice / eng
edited by Michael J. Baker.
- London : Macmillan, 1976.
- x, 177 p. : ill. ; 22 cm.
- Macmillan studies in marketing management .
Includes bibliographies and index.
0333198204 0333198212
Marketing.
658.8 / MAR
Includes bibliographies and index.
0333198204 0333198212
Marketing.
658.8 / MAR