International business : the challenges of globalization / Wild,John J, Wild,kenneth L.,Han,Jerry C.Y. - 5th ed. - Australia Pearson Australia Group Ltd c2010.. - 507p. : ill., maps ; 26 cm.

Includes bibliographical references (p. 459-466) and indexes.

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

9780136095200

2006037228


International business enterprises--Management.
International trade.

HD62.4 / .W586 2008

658 / WIL

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