Johnson, Gerry.
Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes. - Harlow, England ; New York : Financial Times Prentice Hall, 1989. - xxi, 575 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0132964198 9780132964197
2001041184
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J648 2002b
658.4 / JOH
Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes. - Harlow, England ; New York : Financial Times Prentice Hall, 1989. - xxi, 575 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0132964198 9780132964197
2001041184
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J648 2002b
658.4 / JOH