Wit, Bob de.

Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens. - 2nd ed. - London ; Boston : International Thomson Business Press, c1998. - xxvi, 1252 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

1861521391

98213160


Strategic planning.
Business planning.
International business enterprises.

HD30.28 / .W59 1998

658.4012

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