Zeithaml, Valarie A.
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 6th ed. - New Delhi McGraw-Hill, 2013. - xxxi, 711p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781259026812
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 6th ed. - New Delhi McGraw-Hill, 2013. - xxxi, 711p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781259026812
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER