Mirvis, Philip H., 1951-
To the desert and back : the story of one of the most dramatic business transformations on record / eng Philip Mirvis, Karen Ayas, George Roth. - 1st ed. - San Francisco, CA : Jossey-Bass, c2003. - xiv, 257 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-242) and index.
0787966770 (alk. paper)
Unilever N.V.
Food industry and trade--Netherlands.
Consolidation and merger of corporations--Netherlands--Case studies.
Corporate reorganizations--Netherlands--Case studies.
International business enterprises--Case studies.
381.12 / MIR
To the desert and back : the story of one of the most dramatic business transformations on record / eng Philip Mirvis, Karen Ayas, George Roth. - 1st ed. - San Francisco, CA : Jossey-Bass, c2003. - xiv, 257 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-242) and index.
0787966770 (alk. paper)
Unilever N.V.
Food industry and trade--Netherlands.
Consolidation and merger of corporations--Netherlands--Case studies.
Corporate reorganizations--Netherlands--Case studies.
International business enterprises--Case studies.
381.12 / MIR